KNOCK KNOCK WHO’S
THERE?
I am sure that you are all
delighted that it’s over - the General Election, I mean. No more party
political broadcasts, no more interruptions to your favourite TV
programmes. Above all, no more canvassers disturbing your evenings asking
if they could count on your support.
Having fought so many
European, Westminster and local elections over the last thirty years, I am
beginning to wonder whether the traditional street activity that all the
parties engage in has real benefits for them. When I first started my
political career there were many many more people willing to trudge the
streets in the weeks leading up to polling day. As a result, a full
constituency canvas and a full knock-up of supporters on election day was
possible.
But today those foot soldiers
are not there for any of the political parties and we politicians will
increasingly have to rely on the national campaign, telephone canvassing
and also on the internet to contact our voters. That is as well a
reflection of how businesses sell their products - door-to-door salesmen
are largely a thing of the past.
But politicians sometimes lag
behind modern business practice. After all, like it or not, we are all
selling a package, sometimes to a reluctant buyer. And if the best way to
market the product is different to times past, politicians should begin to
recognise the need for change.
Of course, candidates for
political office must be seen on the streets during an election campaign.
But those working on their behalf could be far more effective and meet, or
at least connect with, more electors, by following the example of all
those firms who are constantly ringing or emailing you with details of
their products or services. At least they get an answer whilst a knock on
the door can easily be ignored.
MONEY MONEY MONEY
One of the questions which
constituents always ask me is how they can tap in to all that money
allegedly slushing around in European institutions. So just to show there
are some times advantages to our membership of the European Union,
particularly for North West business people, I thought I would tell you
about the website of the European Commission (www.europa.eu.int/business)
and especially the part aimed at helping firms get the most out of the EU.
The site is particularly
helpful for small to medium-sized firms about to stick a toe into EU
waters for the first time but who may lack expertise in specific areas. It
includes advice on how to bid for public contracts, where to find funding
opportunities and how to go about finding a business partner in the EU. As
public procurement represents more than 720 billion euros annually,
checking on how it works could be the first step towards widening your
company’s market share. There are a whole range of funding opportunities
for businesses in the EU but the correct one for your business could be
tricky to track down because they come under different European community
policies. Dialogue with Business, as the site is called, provides clear
and easy access to this information.
European community funding is
complex but usually takes the form of grants, loans or guarantees. I know
it all sounds somewhat technical but I hope the information provided by
the website might enable firms in the North West to get back some of our
British taxpayers’ money which goes into the EU since this will then
benefit North West businesses and the people who work for them.
BOOK WORMS
I am afraid that the EU
continues to spend taxpayers’ money in a manner for which any government
of the UK would be hauled over the coals if it followed similar practices.
A recent example of this which was brought to my attention is the European
Commission’s libraries in Brussels and Luxembourg which are costing the
taxpayer £6.2 million a year, working out at £2,138 per book borrowed in
the Luxembourg library and £1,379 in the Brussels library - and the
libraries are not even open to the public.
Only staff and officials of EU
institutions have free access to the facilities with researchers,
diplomats and academics able to apply for similar access although they
must fulfil strict criteria to gain entry and even then are not allowed to
take a book out. Professionals are only allowed entry if they can provide
specific proof of ‘appropriate specialisation’ in European affairs.
Only 459 loans are made at the
Luxembourg library, with annual costs of £981,429. The larger
Brussels-based library, with running costs at a staggering £5,218,571, has
loans totalling 3,785.
I don’t know about you but I
think these figures are scandalous. How can the EU waste taxpayers’ money
on this scale? I am afraid it is typical of so much of the European Union
which treats public money as its own.
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