Ban MadeinBritain

The plans currently being discussed would see the "Made in the EU" label introduced for all products manufactured in member states.

Mr Sumberg said the idea could only harm business as the many UK products have built their reputation and identity around being British.

"Products as diverse as food, clothing and machinery made right here in the North West are recognised across the world for their excellence by the "Made in Britain" label,' he said. "These new proposals would make it difficult for firms to promote their products abroad as British. British products would effectively become anonymous and indistinguishable. I am particularly concerned that this "Made in the EU" label will only confuse consumers and buyers in the United States and the Commonwealth, areas where Britain traditionally conducts a lot of its trade.'

"Moreover, as with so many of these EU rules and regulations, this ludicrous plan will only lead to yet more costs and bureaucracy."

SUMBERG FURY AT PLANS TO BAN "MADE IN BRITAIN" LABELS

North West Conservative Euro MP David Sumberg is slamming European Union proposals to replace "Made in Britain" labels with a "Made in the EU" label.